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Research papers

The IPM-CC rating technique in psychological market research

It is clear, that the semantic differential technique enjoys a great reputation with research workers. A social psychologist using one of the many other rating scale techniques in the field of attitude and/or brand image research, is rather often...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Peter H. van Westendorp
June 15, 1963
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Citation

van Westendorp, P. H. (1963a, June 15). The IPM-CC rating technique in psychological market research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-ipm-cc-rating-technique-in-psychological-market-research


Research papers

The case for comparative secondary analysis

The rapid development of sample survey research in all countries of Western Europe during the years since the end of World War II has not only given social scientists access to an immense body of new data for an under standing of their own societies,...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Stein Rokkan
June 15, 1956
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Citation

Rokkan, S. (1956a, June 15). The case for comparative secondary analysis. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-case-for-comparative-secondary-analysis